SMF GENERATIVE LOGO

Scuola di Musica di Fiesole is an international remarkable reality in the field of classical music education.

Established in 1974 by Piero Farulli, legendary viola of the "Quartetto Italiano", the school has 1.300 students from all over the world, 7 orchestras, 6 choirs, 140 teachers. Is also very active in classical music events organization with more than 280 events every year.

This success has been made possible also by the collaboration with important artist like Riccardo Muti, Salvatore Accardo, Luciano Berio, Claudio Abbado and many more.Due to a refurbishment need of the institution, the Scuola Musica Fiesole foundation asked the ISIA of Florence for a restyling of their previous identity, following a few guidelines: a contemporary look and feel, a strong connection between the new logo and music, great flexibility to describe their complex structural reality.

We developed the idea of a generative logo that could be continuously redesigned by music. Starting from the basic elements of the music the 12 notes of the chromatic scale, we designed a dodecagonal structure (a common shape in music theory, see http://en.wikipedia.org/wiki/Circle_of_fifths) on which was possible to design logos with armonic progressions. The root notes of those chords are the letters from A to G (see http://en.wikipedia.org/wiki/Note) taken from the names of which to design the logo.

Here's the beta of the application